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Old 03-02-2017, 12:26 PM   #1
Autoglym
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Exclamation New Product: Ultra High Definition Shampoo

Hi All,

We are pleased to announce the launch of a brand new Autoglym shampoo this morning.

It is called Ultra High Definition Shampoo and is our flagship shampoo product.



We observed, spoke and surveyed a large number of car care users about their car cleaning methods. We asked them what they looked for in a car shampoo. Some of the people we interviewed were from Detailing World, so a massive thanks if we came out to your house a few months back!

The results showed that users look for different characteristics. Some prefer high foam, some less foam, some see shampoo as a basic commodity, and others want more from their favourite shampoo.

Our shampoo range now consists of Bodywork Shampoo, Bodywork Shampoo Conditioner, and new Ultra High Definition Shampoo.

Bodywork Shampoo is a high foaming, pH neutral, 'pure' shampoo that cleans the car extremely well, but doesn't do anything else.

Bodywork Shampoo Conditioner is a low foaming, pH neutral shampoo that adds a water repellant film to surfaces to enable quick rinsing and drying. This film also acts as a gloss enhancer to visually refresh surfaces.

Ultra High Definition Shampoo is our flagship shampoo. It is a high foaming, pH neutral shampoo with a high degree of lubricity to enable wash mitts to glide over exterior surfaces effortlessly. The foam that is generated in the bucket does not collapse over time as it does with some shampoos, and is there from the start of your wash all the way to the end. This thicker foam also increases product cling time. The shampoo has a brand new fragrance that can be smelt not only in the bottle or bucket, but as you work with the product on the car. As you would expect, the product cleans incredible well and leaves paintwork with a superb, streak free finish. This shampoo does not leave any coatings or residue behind after rinsing.

This product would not have got to where it is without a shed load of assistance from Detailing World members. A massive shout out to the Observation Panel and the Autoglym Test Team whose feedback really helped us develop and tweak the shampoo.

Go Team!
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Last edited by Autoglym; 22-05-2017 at 03:06 PM. Reason: Add image, typo, additional UHD product info
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Old 03-02-2017, 12:29 PM   #2
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Usage Instructions:

How to use:

Shake well. Pour 4 capfuls into a bucket and add 10 litres of warm or cold water.
Hose bodywork to rinse away excess dirt. Always work on a cool surface, shampooing the car from the roof down, moving the sponge or wash mitt in straight lines. Do not allow the shampoo to dry on the car.
Rinse well with clean water and dry with a Hi-Tech Microfibre Drying Towel to prevent water spots.
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Old 03-02-2017, 12:32 PM   #3
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Video - Hope you like it - and the car!


A note on the video, this isn't designed as a 'how to'. It was also shot over several hours and in the edit the sequence was rearranged, which is why you see bodywork, wheels, bodywork. We can assure you that the correct sequence was followed on the day during the multiple times the car was washed for various shots. We also had multiple wash mitts on set so don't worry about the same mitt being used all over the car.
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Old 03-02-2017, 12:37 PM   #4
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Excellent stuff guys. Must get a bottle of that and give it a go. It definitely sounds promising!!

When do you expect your suppliers to have it?

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Old 03-02-2017, 12:48 PM   #5
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Great news!

I loved both shampoo samples we tested with the Autoglym Test Team. I think they were probably my favourite products tested (so far) I'll definitely be getting some of this.
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Old 03-02-2017, 12:50 PM   #6
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Great to see The DW members involved
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Old 03-02-2017, 01:03 PM   #7
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This is brilliant to see and I shall be purchasing a bottle!

Does feel really good to have had a small input into the finalising/testing of these products and seeing them come to market.

Thank you for letting me, and the rest of the Test Team be a part of it!
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Old 03-02-2017, 01:04 PM   #8
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Quote:
Originally Posted by Cookies View Post
Excellent stuff guys. Must get a bottle of that and give it a go. It definitely sounds promising!!

When do you expect your suppliers to have it?

Cooks

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Hi,

It is available on our website now (link) and will be in Halfords as soon as they can get it on the shelves.
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Old 03-02-2017, 01:48 PM   #9
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I love Autoglym products and would like to try this new shampoo, but it is pretty pricey for a shampoo at £17.50 for 500ml and you have to use twice as much as BSC.

It must be really good.
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Old 03-02-2017, 01:51 PM   #10
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Will get some when my other shampoos get done , something I can get close to where I m in.
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