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View Poll Results: Lime Prime Lite or Lime Lite?
Lime Prime Lite 68 35.05%
Lime Lite 126 64.95%
Voters: 194. You may not vote on this poll

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Old 28-02-2008, 08:46 AM   #21
mattjonescardiff
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I've voted for Lime Prime Lite and I'll explain why....

As cool as 'Lime Lite' sounds to us DW addicts, it doesn't 'do what it says on the tin', i.e. its a light version of Lime Prime. Therefore for newcomers to the product (which is surely one of your key demographic with your sales hat on), it would be slightly confusing and ambiguous.

I would still use the 'Lime Lite' phrase on the packaging elsewhere, either as part of a tag line, or in the text on the rear sticker.

I'm sure that on DW and in other such circles it will be referred to as simply 'Lime Lite' anyway, but for continuity across the brand I would assign the full name. One other way to get the best of both worlds could be to write the title 'Lime Prime Lite' in the normal wavy Dodo style with 'Lime' and 'Lite' peaking and larger at either end and 'Prime' in the middle, smaller than the other two words.

I'm afraid I disagree with 'Fraz1975' - 'Limelight', although a good LSP name, could never be used by Dodo as it would cause too much confusion in a product range with either of 'Lime Lite' or 'Lime Prime Lite'.

Last edited by mattjonescardiff; 28-02-2008 at 09:01 AM. Reason: more ranting....
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Old 28-02-2008, 09:03 AM   #22
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lime prime lite
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Old 28-02-2008, 09:10 AM   #23
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LIME LITE for me. LIME PRIME LITE is too much of a mouthful.
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Old 28-02-2008, 09:16 AM   #24
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Quote:
Originally Posted by WHIZZER View Post
Lime Lite ..... its a cleaner name
no no its too early for complicated jokes

Lime Lite baby

Baz
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Old 28-02-2008, 09:16 AM   #25
Ronnie
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I would go for Lime Lite as it then gives a clear product differentiation between between Lite and Prime products, avoiding any confusion... It also sounds pretty funky too!
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Old 28-02-2008, 09:24 AM   #26
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How about Lite Lime Prime

Or am i just confusing things even more?
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Old 28-02-2008, 09:27 AM   #27
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Lime Lite is a snappier name but as others have mentioned there may be a copyright problem with the kitchen cleaner.
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Old 28-02-2008, 09:55 AM   #28
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Lime Lite, rolls off the tounge better
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Old 28-02-2008, 10:37 AM   #29
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Step into the 'Lime Lite'
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Old 28-02-2008, 10:48 AM   #30
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'Lime Lite' FTW
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