Today its all about recognition Think Chemical Guys or AutoFinesse they have developed a whole brand with stickers merchandise etc you instantly know one of their products when you see it because of colours and logos and how prominent it is
Bilt hamber not so much a blue label with some white writing on most bottles, I'm not picking fault with it but I can see why they want something a little more flashy especial today most people like a brand and brand loyalty is a big part of the continued custom so it does make sense, I very much doubt any of the formulations will change as they are so great.
I like the BH branding, no nonsense.
Gives the impression the money is being spent on product development rather than a marketing agency for fancy logos. Whether that's true or not is a different story but I like it.
But I totally understand why they might look to raise brand awareness and appeal to a wider market
I'm not saying this is true for all products but I have noticed a watering-down when a company rebrands.
I really hope this won't be the case here but I would like some reassurance.
Apologies for delay... I'm away at present. We are working toward rationalising our packaging, reducing plastic weight / waste and improving the coherency - an evolution.
No timescale to this as it's still at concept stage. Our formulations will never be "watered down" in anyway whatsoever... that type of behaviour is abhorrent to me.
Pete
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