Wowo's - Let's Talk About Durability Claims

[fraser87uk]

Hey everyone,

You may or may not have noticed we never tend to quote durability on any of our products and this is for a good reason.

Loads of products on the market claim 'X' number of months durability for their products but at Wowo's we find this difficult.

Now the main reason for this is their are so many variables which would stop us saying to a customer "Yes this will last you 3 months" or even an "up to" number of months. You might drive your car 20 miles a week, or 1000 miles a week. You might only drive in fair weather or you may drive in all weathers. You could be really good at your maintenance with good method to your two bucket wash or you could enjoy the cheeky trip to your local scratch and shine.

All these variables and more are why we don't tend to give a durability in a time scale and you should question it if given by another manufacturer of car care products.

If we give a stated durability for a product the durability is based on the following variables.

- Car driven 150 miles a week in mixed weather and road conditions.
- Vehicle given the correct two bucket safe wash with quality lambs wool once every 10 days.
- Vehicle then dried with a high quality plush microfibre drying towel.
- If post wash gloss boosting to be used then only Wowo's Final Shine or Quick Detailer to be used.

Final Shine - 1 week
Quick Detailer - 4+ weeks
Butter Wax - 2 months
Hot Wax - 2 1/2 - 3 months
Signature - 4 months
121 - 6 months
Nanocoat - 9 months
Crystal - 9 months (body) 6 months (wheels) 12 months (side and rear glass) 2 months (windscreen, reduced wiper useage)


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[OvEr_KiLL]

so what is the stated durability based on the listed variables above for?
hot wax
121
signature
butter
nanocoat

[suspal]

Better to understate and to over deliver always the best policy and therefore you'll be repected and should be standard throughout the industry,imho.

[fraser87uk]

Originally Posted by OvEr_KiLL

so what is the stated durability based on the listed variables above for?
hot wax
121
signature
butter
nanocoat

Butter Wax - 2 months
Hot Wax - 2 1/2 - 3 months
Signature - 4 months
121 - 6 months
Nanocoat - 9 months
Crystal - 9 months (body) 6 months (wheels) 12 months (side and rear glass) 2 months (windscreen, reduced wiper useage)


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[OvEr_KiLL]

nice one thanx a lot for that fraser

[Hufty]

Nice and honesty Fraser

[fraser87uk]

Original post updated with durability and some extra products added as well.


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[Pittsy]

Brilliant Fraser, I think there is so much rubbish talked about durability claims so its refreshing to see some honesty.

[GleemSpray]

It's good to see that you have a conscience about product advertising.




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[fraser87uk]

Originally Posted by Pittsy

Brilliant Fraser, I think there is so much rubbish talked about durability claims so its refreshing to see some honesty.

No point in bull****ting.