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Discussion Starter · #7 ·
Really? Why? Do you think a monthly mag could be filled with interesting information and write ups your willing to pay 4 quid for?
Yeah man. There is something great about flicking through a glossy mag full of expert info. I am a keen runner and buy 'outdoor fitness' which is a specialist magazine- always interesting, always a good read and jammed packed full of new info, scientific, nutritional, technique developments, professional advice etc.. You only have to look at the size, popularity and the broad and diverse range of subjects covered on this wonderful site to see what an amazing magazine could be published on the back of it.

Perhaps even as a quarterly? Come on DW get on it!!
 

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I thought about this and wondered why there wasn't a hard copy of detailing world but i think it would be doomed to failure, after all there is only so much they could put in it that most of us don't already know.
 

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There used to be a magazines called 'Wax it'. There were only about three issues ever produced and I get the feeling it was a labour of love by a small group of enthusiasts rather than a properly funded publishing house. It had a lot of promise but the quality of the photographs, layout and writing let it down a little.

Personally I would like to see a good Detailing magazine. Quarterly would seem about right. This forum is great but there are times when you just can't beat sitting down to read a nice glossy magazine. Magazines are also a better medium for reading long in depth articles. Computer screens are better for short bites, interaction and video. It can actually be good for advertisers too as magazines tend to hang around the house quite a while, keeping their name visible and in your mind.

I agree with dan81, how about it DW?
 

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I wood realy like a detailing mag.
I think therewould be enough content for a monthly mag or bymoonthly.
have a section scientifically comparing product, different aplicators ect.
a write up on a complete process like glass cleaning, engine bay, carpets ect. Do one a mag but really in depth
I get a few woodworking mags . There is a section on a particular workshop. Every month it shows what they got up to. A similar section would be great but with a few pro and hobby shops

there could be a section on setting up a detailing space. Start small and add to it each month. Each month show adding water sytems compressed air, vacs , sinks, shelving, lighting.
 

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Discussion Starter · #13 ·
I wood realy like a detailing mag.
I think therewould be enough content for a monthly mag or bymoonthly.
have a section scientifically comparing product, different aplicators ect.
a write up on a complete process like glass cleaning, engine bay, carpets ect. Do one a mag but really in depth
I get a few woodworking mags . There is a section on a particular workshop. Every month it shows what they got up to. A similar section would be great but with a few pro and hobby shops

there could be a section on setting up a detailing space. Start small and add to it each month. Each month show adding water sytems compressed air, vacs , sinks, shelving, lighting.
Yes. That's definately the sort of thing I mean. Lets face it, we all love the scientific stuff. That's what makes us better at what we do Why else would we love cleaning so obsessively??
 

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Discussion Starter · #14 ·
There used to be a magazines called 'Wax it'. There were only about three issues ever produced and I get the feeling it was a labour of love by a small group of enthusiasts rather than a properly funded publishing house. It had a lot of promise but the quality of the photographs, layout and writing let it down a little.

Personally I would like to see a good Detailing magazine. Quarterly would seem about right. This forum is great but there are times when you just can't beat sitting down to read a nice glossy magazine. Magazines are also a better medium for reading long in depth articles. Computer screens are better for short bites, interaction and video. It can actually be good for advertisers too as magazines tend to hang around the house quite a while, keeping their name visible and in your mind.

I agree with dan81, how about it DW?
Referring back to a specific article in a magazine for advice & guidance is something I do a lot. Forums are great for interactive chat advice & reference as you say but there can often be so many conflicting opinions it can be hard to gain what you need from it. Whereas a solid article from a pro can be a great point of reference to build from.

The business side of things ie monetization would/could be the deciding factor on this idea but I'm pretty sure through brand advertising/sponsorship deals and sales there must be a viable proposition for someone here??

The target market is here on DW so the potential sales figures are easy to find. Launched & promo'd thro DW inc subscription sign up etc.

Worth some thought surely??
 

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As much as I would like to see it take off I just don't think there is enough material. I get modern mini which is bi monthly and what a rip off. Full of adds about three right ups for £4.40. Comparisons like the auto express ones are great but do you think the sponsors on here would want all there products to go head to head?
 

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Discussion Starter · #16 ·
For sure I think brands would like to see their products pitched against competitors. There is nothing better than your product being championed over another. Competition is what drives things forward and encourages innovation and progress in a market. As long as you worked with the product owners and made them aware of the specific tests and let them put their specific products forward for it I don't see why this would not be a great marketing opportunity.

Product launches, manufacturing & technology insights, showcases, company & staff histories, in house expert interviews & trchnique guides. I honestly believe this could be an exciting platform for the Manufacturers.

I have always believed competition is a good thing.
 

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For sure I think brands would like to see their products pitched against competitors. There is nothing better than your product being championed over another. Competition is what drives things forward and encourages innovation and progress in a market. As long as you worked with the product owners and made them aware of the specific tests and let them put their specific products forward for it I don't see why this would not be a great marketing opportunity.
In theory that sounds wonderful, but the reality is that many manufacturers simply don't like not winning. Having spent a good few hours speaking to a couple of auto-journalists at events. They can all regale you with stories where manufacturers have thrown the toys out of the pram and accused journalists and publishers of being bribed and doing favours for winning manufacturers/brands followed up by refusals to release cars/products for them to test and review.

I think a magazine would fall flat on its face pretty quickly, as people above have said.

Starting a magazine, as anyone who read EVO this or last month will have seen, is a hugely expensive venture. Ideally you subsidise a portion of that with sponsorship and advertising but both of those things are only viable if the companies involved see a return for their outlay. IMO there's not enough scope for articles to pad out anything more than a glorified "newsletter" type publication on a regular basis.
 
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