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I worked on the same colour car (another M3 although not convertible) when I was detailing a couple years ago. When the sun hits it, it completely transforms and the flake really pops like crazy.

The owner said it was called Metallic Techno Violet.
 
BMW have in the past produced a number of variants of the colour purple. Some were standard and some were Individual. You would have to see the colours together to see the differences.


260 Magic Violett Magic Violet Metallic Purple 51 91 1 052 098
283 Daytonaviolett Daytona Violet Metallic Purple 51 91 1 052 147
299 Technoviolett Techno Violet Metallic Violet 51 91 1 052 360
302 Madeiraviolett Maderia Violet Metallic Purple 51 91 1 052 380
304 Violettschwarz Violet Black Standard Purple 51 91 1 052 344
346 Navarraviolett Navarra Violet Metallic Violet 51 91 1 052 328
359 Mora Mora Metallic Purple 51 91 1 052 555 Yes
398 Kirunaviolett Kiruna Violet Metallic Purple 51 91 1 052 511
452 Amethyst Amethyst Metallic Purple 51911052550
624 Sepiaviolett Sepia Violet Metallic Purple
897 Turmalinviolett Tourmaline Violet Metallic Purple 51910138235
 
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